About us

Soél AS is an importer of and has sales rights in Norway and Norden for all our brands. Our product range can be distributed in outlets and online stores that want to offer first-class products to their customers. Feel free to follow us on social media to stay up to date on the latest news.

Who is Soél

Soél AS is an importer of and has a sales right in Norden for alle våre merker. Vårt produktutvalg kan distribueres i butikk, nettbutikker, og andre utsalgssteder som ønsker å tilby førsteklasses hudpleie til sine kunder. 

Hvert produkt vi selger er nøye testet ut før salg og vi selger kun produkter som er registrert i CPNP registeret og godkjent for salg i Europa slik at kunden alltid skal få trygge og gode produkter.

The story behind Soél

Soél AS ble opprettet i 2015 av søstrene Susanne Enger Holm og Helene Enger. Susanne hadde lenge lett etter gode hudpleieprodukter som var pleiende og effektive for hennes sensitive hud. Da hun kom over Koreansk hudpleie og Klairs, innså hun raskt at dette måtte deles med flere. Soél fikk muligheten til å distribuere hudpleieserien Klairs i Norge i 2015 og var en av de første til å introdusere koreansk hudpleie på det norske markedet. Etter hvert utvidet Soél sortimentet til hudpleiemerket By Wishtrend og i 2021 det veganske hårpleiemerke Rated Green fra Sør Korea. I 2022 har sortimentet blitt ytterligere utvidet med solpleiemerket Suntique og hudpleiemerket haruharu wonder.

Soel today

Soél today consists of Susanne Eliza Enger Holm and Agnes Moe. Susanne is the founder and owner of Soél, and works as sales and marketing manager. She is a trained child welfare educator, but has since the start of Soèl in 2015, gained considerable competence and a broad network within hair and skin care. Her deep interest, commitment, collaboration ability and knowledge to find good products, has been absolutely crucial to Soél's success story.

Agnes was hired as general manager in 2021 and later became a co-owner through the company Index Firing. She has a law degree and has broad and long experience in several fields. In combination with her background and passionate commitment to good hair and skin care products, she has helped strengthen Soél.

Together, they are concerned with high quality at all levels and that Soél's partners should feel taken care of at all times.

first-class skin care

Every product we sell is carefully tested before sale and we only sell products that are registered in the CPNP register and approved for sale in Europe so that the customer will always get safe and good products.

experienced distributor

Soél had the opportunity to distribute the skin care series Klairs in Norway in 2016 and was one of the first to introduce Korean skin care on the Norwegian market.

Quality cooperation

We are concerned about high quality at all levels and that Soél's partners should feel taken care of at all times.